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Case Study Builder

Turns raw client-win details into three ready-to-use case study formats for proposals, social posts, and your website.

Marketing & SEOBeginner★ 398⑂ 93AI score 9/10Last updated: Mar 19, 2026

What it does

  • Collects 8 required intake fields: client profile, before state, actions taken, results, timeline, quote, naming permission, and intended use.
  • Blocks drafting until you supply at least one concrete number, offering prompts (revenue change, hours saved, lead volume) if you only say "results were good."
  • Classifies outcome strength into Tiers 1–4 so the wording never overstates a soft or proxy result.
  • Reframes everything with the "client is the hero, you are the guide" principle.
  • Produces a two-liner for proposals, a 150–250 word story for LinkedIn/sales calls, and a full markdown case study for your site — plus a required self-critique checklist and a distribution plan.
  • Three modes: quick, standard (default), deep.

Who it's for

  • Freelancers, consultants, and agency owners who need credible proof in proposals.
  • B2B marketers and solo founders building a portfolio or sales enablement library.
  • Anyone who finished great work but never documented it.

Example uses

  1. "Built a content system for a Series B SaaS founder; 0 to 3 inbound leads/week in 6 weeks" → get a proposal two-liner and a LinkedIn story.
  2. Client won't allow naming → generate an anonymized full case study ("a Series B SaaS company").
  3. Vague outcome → the skill pushes back for a metric like "cut from 10 hours to 2 hours/week" before writing anything.

· · · Install guide · · ·

Try it now, no install

Paste this into Claude to use the skill without installing anything.

Read the instructions in this file and follow them to help me:
https://raw.githubusercontent.com/BrianRWagner/ai-marketing-claude-code-skills/HEAD/case-study-builder/SKILL.md

What I want: (describe your task here)

If Claude can't open the link, open it yourself and paste the contents instead.

↓ If it works for you, download the ZIP below and install it. Then it runs on its own — no pasting each time.

Install in the Claude app (no terminal)
  1. Download the ZIP with the button below.
  2. In Claude, open Settings → Capabilities and turn on 'Code execution and file creation'. (one time)
  3. Go to Customize → Skills → + → 'Upload a skill' and upload the ZIP.
↓ Download ZIP
Install in Claude Code

Let Claude do it — paste this into Claude Code

Install the skill I found on Claude Skill Mart.
Copy the case-study-builder folder from the GitHub repo BrianRWagner/ai-marketing-claude-code-skills into my ~/.claude/skills/case-study-builder/.
When it's done, tell me in one line what this skill can do.

Install with a command instead

git clone https://github.com/BrianRWagner/ai-marketing-claude-code-skills.git && mkdir -p ~/.claude/skills && cp -r ai-marketing-claude-code-skills/case-study-builder ~/.claude/skills/

⚠ This is a third-party skill. Check the source repository before installing.

  1. Open your terminal (Terminal on macOS, Git Bash on Windows).
  2. Clone the repo: git clone https://github.com/BrianRWagner/ai-marketing-claude-code-skills.git
  3. Create the skills folder: mkdir -p ~/.claude/skills
  4. Copy the skill in: cp -r ai-marketing-claude-code-skills/case-study-builder ~/.claude/skills/
  5. Optional: copy testimonial-collector the same way, since this skill hands off to it.
  6. Restart Claude Code and say "build a case study from this client win."
  7. Have ready: client industry, the before state, what you did, and at least one hard number for the result.
View source on GitHub ↗