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Brand Onboarding

Researches a client's website and Instagram, sends a pre-filled intake doc, and synthesises everything into context/brand-style.md as the single source of truth for social work.

Marketing & SEOIntermediate★ 222⑂ 46AI score 8/10Last updated: Aug 24, 2026

What it does

  • Evidence capture (Phase 1): uses Playwright to screenshot the client's homepage and Instagram profile into assets/, then documents everything verifiable — name, handle, tagline, bio, product range, customer language, dominant colours, type style — with the source cited and guesses flagged "(estimated)".
  • Pre-filled client doc (Phase 2): writes [Client-Name]-Brand-Onboarding.md that shows confirmed facts for correction and only asks the true gaps: ICP, hero products, differentiators, social goals, signature post format, and 3–5 real captions.
  • Asset intake (Phase 3): files logo, original high-res product shots, lifestyle imagery, example posts, hex codes and font names into a defined folder structure; a Canva Brand Kit shortcuts the interview.
  • Final deliverable (Phase 4–5): produces context/brand-style.md with brand overview, audience, goals, colour palette table, typography, signature format, content pillars, photography style, do/don'ts, format specs, tone of voice and sample captions, then runs a review pass with the operator.

Who it's for

  • Social media agencies and freelancers onboarding multiple client brands
  • Marketers tired of re-explaining brand tone and colours to AI on every task
  • In-house teams that want one canonical brand doc feeding all content tooling

Example uses

  1. New food brand signs on: run the skill, capture site + Instagram, and send a doc where most facts are already filled in so the client only fills genuine gaps.
  2. Client supplies brand guidelines: the skill treats them as the primary source and compresses the questionnaire to gap-fillers before writing the style guide.
  3. With context/brand-style.md in place, run /social-creative-designer, /content-calendar, and /caption-writer for visuals and captions that match the existing feed.

· · · Install guide · · ·

Try it now, no install

Paste this into Claude to use the skill without installing anything.

Read the instructions in this file and follow them to help me:
https://raw.githubusercontent.com/stevenflanagan1/social-ai-team/HEAD/skills/brand-onboarding/SKILL.md

What I want: (describe your task here)

If Claude can't open the link, open it yourself and paste the contents instead.

↓ If it works for you, download the ZIP below and install it. Then it runs on its own — no pasting each time.

Install in the Claude app (no terminal)
  1. Download the ZIP with the button below.
  2. In Claude, open Settings → Capabilities and turn on 'Code execution and file creation'. (one time)
  3. Go to Customize → Skills → + → 'Upload a skill' and upload the ZIP.
↓ Download ZIP
Install in Claude Code

Let Claude do it — paste this into Claude Code

Install the skill I found on Claude Skill Mart.
Copy the skills/brand-onboarding folder from the GitHub repo stevenflanagan1/social-ai-team into my ~/.claude/skills/brand-onboarding/.
When it's done, tell me in one line what this skill can do.

Install with a command instead

git clone https://github.com/stevenflanagan1/social-ai-team.git /tmp/social-ai-team && mkdir -p ~/.claude/skills && cp -r /tmp/social-ai-team/skills/brand-onboarding ~/.claude/skills/

⚠ This is a third-party skill. Check the source repository before installing.

  1. Open a terminal (Terminal on macOS, PowerShell or WSL on Windows).
  2. Clone the repo: git clone https://github.com/stevenflanagan1/social-ai-team.git
  3. Create the skills directory: mkdir -p ~/.claude/skills
  4. Copy the skill: cp -r social-ai-team/skills/brand-onboarding ~/.claude/skills/ — also copy /social-creative-designer, /content-calendar, and /caption-writer if you want the full workflow.
  5. Connect a browser automation tool (e.g. the Playwright MCP server) to Claude Code so the evidence-capture phase can take screenshots. If that isn't available, drop your own screenshots into assets/ manually.
  6. Start Claude Code inside the client's project folder and ask: "Use the brand-onboarding skill for this client — website is …, Instagram is @…".
  7. Verify that context/brand-style.md and the client-facing onboarding doc were created, then send the doc to the client for completion.
View source on GitHub ↗