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Brand Identity Set Builder

Turns one brief into several complete identity sets (logo, type, palette), measures them with scripts, and ships a guidelines kit for the set you pick.

Design & UIIntermediate★ 253⑂ 18AI score 9/10Last updated: Oct 10, 2026

What it does

  • Takes a single brief (sector, audience, attributes, competitors, site URL) and produces 2–4 identity sets where the logo, display/text typefaces and colour palette all come from one visual mechanism.
  • Runs scripts/brand.py to measure contrast, colour-blindness safety, glyph coverage, font licences and small-size logo renders, reporting hard pass/fail gates versus labelled heuristic warnings.
  • Presents the sets side by side as identity cards on a board image and previews them on your own website.
  • After you pick, builds a brand guidelines kit: PDF, logo files and design tokens.
  • Supports per-component states (new, refresh, keep, none), so partial refreshes keep existing assets as hard constraints.

Who it's for

  • Founders and small-business owners creating a brand from scratch
  • Designers refreshing type and colour while keeping an existing mark
  • Agencies/in-house teams who must justify accessibility and font licensing with evidence
  • Anyone critiquing an existing identity

Examples

  1. "Build 3 identity sets for an eco pet-food brand called Mossy; competitors are A, B, C" → three mechanically distinct sets plus the board image and gate results.
  2. "Keep our logo, refresh only the fonts and colours" (--state logo=keep --source logo=logo.svg).
  3. "Mix set A's logo with set B's palette" → mix creates set D, then the guidelines kit is built for it.

· · · Install guide · · ·

Try it now, no install

Paste this into Claude to use the skill without installing anything.

Read the instructions in this file and follow them to help me:
https://raw.githubusercontent.com/fatihaydost/brand-identity-skill/HEAD/skills/brand-identity/SKILL.md

What I want: (describe your task here)

If Claude can't open the link, open it yourself and paste the contents instead.

↓ If it works for you, download the ZIP below and install it. Then it runs on its own — no pasting each time.

Install in the Claude app (no terminal)
  1. Download the ZIP with the button below.
  2. In Claude, open Settings → Capabilities and turn on 'Code execution and file creation'. (one time)
  3. Go to Customize → Skills → + → 'Upload a skill' and upload the ZIP.
↓ Download ZIP
Install in Claude Code

Let Claude do it — paste this into Claude Code

Install the skill I found on AI Skill Mart.
Copy the skills/brand-identity folder from the GitHub repo fatihaydost/brand-identity-skill into my ~/.claude/skills/brand-identity/.
When it's done, tell me in one line what this skill can do.

Install with a command instead

git clone https://github.com/fatihaydost/brand-identity-skill.git && mkdir -p ~/.claude/skills && cp -r brand-identity-skill/skills/brand-identity ~/.claude/skills/

⚠ This is a third-party skill. Check the source repository before installing.

  1. Open a terminal and change into a working directory.
  2. Clone the repo: git clone https://github.com/fatihaydost/brand-identity-skill.git
  3. Copy the skill into Claude Code's skills folder: mkdir -p ~/.claude/skills && cp -r brand-identity-skill/skills/brand-identity ~/.claude/skills/
  4. Check Python is available with python3 --version; installing uv is recommended so the scripts can fetch their own dependencies.
  5. Restart Claude Code and ask for "branding" or "three new brand identity sets for <name>".
  6. Claude's first step runs check; if it lists missing packages, run the exact install line it prints.
View source on GitHub ↗License: MIT