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Brand Guidelines (Anthropic)

Official

Applies Anthropic's official brand palette and typography rules to documents, slides, and other visual artifacts.

Design & UIBeginner★ 177,818⑂ 21,068AI score 7/10Last updated: Sep 22, 2026

What it does

  • Supplies the official Anthropic palette: Dark #141413, Light #faf9f5, Mid Gray #b0aea5, Light Gray #e8e6dc, plus accents Orange #d97757, Blue #6a9bcc, Green #788c5d.
  • Enforces type rules: Poppins for headings (24pt and up), Lora for body text, with automatic Arial / Georgia fallbacks when the fonts aren't installed.
  • Cycles accent colors (orange → blue → green) across non-text shapes to keep decks visually varied but on-brand.
  • Picks text color based on background lightness so contrast and hierarchy stay intact.
  • For PowerPoint output, colors are set precisely via python-pptx's RGBColor.

Who it's for

  • Anyone producing decks, reports, or mockups that must match Anthropic's look-and-feel.
  • People tired of hunting down hex codes and font pairings every time.
  • Teams wanting a clean reference template for writing their own brand-guidelines skill.

Example uses

  1. "Restyle this deck with Anthropic branding" → heading/body fonts and colors are swapped per the rules.
  2. "Recolor the report cover and charts with brand accents" → shapes and charts cycle orange/blue/green.
  3. "Make this landing-page HTML follow our design standards" → background, text colors, and type hierarchy get unified.

· · · Install guide · · ·

Try it now, no install

Paste this into Claude to use the skill without installing anything.

Read the instructions in this file and follow them to help me:
https://raw.githubusercontent.com/anthropics/skills/HEAD/skills/brand-guidelines/SKILL.md

What I want: (describe your task here)

If Claude can't open the link, open it yourself and paste the contents instead.

↓ If it works for you, download the ZIP below and install it. Then it runs on its own — no pasting each time.

Install in the Claude app (no terminal)
  1. Download the ZIP with the button below.
  2. In Claude, open Settings → Capabilities and turn on 'Code execution and file creation'. (one time)
  3. Go to Customize → Skills → + → 'Upload a skill' and upload the ZIP.
↓ Download ZIP
Install in Claude Code

Let Claude do it — paste this into Claude Code

Install the skill I found on Claude Skill Mart.
Copy the skills/brand-guidelines folder from the GitHub repo anthropics/skills into my ~/.claude/skills/brand-guidelines/.
When it's done, tell me in one line what this skill can do.

Install with a command instead

git clone https://github.com/anthropics/skills.git && mkdir -p ~/.claude/skills && cp -r skills/skills/brand-guidelines ~/.claude/skills/

⚠ This is a third-party skill. Check the source repository before installing.

  1. Open your terminal.
  2. Clone the skills repo: git clone https://github.com/anthropics/skills.git
  3. Create the skills directory: mkdir -p ~/.claude/skills
  4. Copy just this skill: cp -r skills/skills/brand-guidelines ~/.claude/skills/
  5. (Optional) Install the Poppins and Lora fonts system-wide for best fidelity; otherwise Arial/Georgia are used.
  6. (Optional) If you'll generate PowerPoint files, run pip install python-pptx.
  7. Restart Claude Code and try a prompt like "apply the brand guidelines to this document" to trigger the skill.
View source on GitHub ↗