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Brand Guidelines (Anthropic)

Official

Applies Anthropic's official brand colors and typography to decks, documents, and web artifacts automatically.

Design & UIBeginner★ 167,136⑂ 19,920AI score 7/10Last updated: Aug 7, 2026

What it does

Gives Claude Anthropic's official visual identity so any artifact it produces stays on-brand.

  • Core colors: Dark #141413, Light #faf9f5, Mid Gray #b0aea5, Light Gray #e8e6dc
  • Accents: Orange #d97757, Blue #6a9bcc, Green #788c5d
  • Type: Poppins for headings (Arial fallback), Lora for body (Georgia fallback)
  • Text at 24pt+ is treated as a heading and restyled automatically
  • Non-text shapes cycle through the three accent colors for visual rhythm
  • Uses python-pptx RGBColor so PowerPoint output matches the palette exactly

Who it's for

  • Anyone building Anthropic/Claude-related decks and reports
  • Marketers and PMs tired of hunting for hex codes and font names
  • Teams that want one consistent look across many documents
  • Designers who need a working template for their own brand skill

Examples

  1. "Build a quarterly review deck using the brand guidelines" → Poppins headings, Lora body, accent-colored shapes
  2. "Restyle this HTML landing page with the Anthropic look-and-feel" → background, text colors, and font stack swapped to brand values
  3. "Post-process the colors in this existing slide deck" → layout untouched, palette normalized across every slide

· · · Install guide · · ·

Install in the Claude app (no terminal)
  1. Download the ZIP with the button below.
  2. In Claude, open Settings → Capabilities and turn on 'Code execution and file creation'. (one time)
  3. Go to Customize → Skills → + → 'Upload a skill' and upload the ZIP.
↓ Download ZIP
Install in Claude Code

Let Claude do it — paste this into Claude Code

Install the skill I found on Claude Skill Mart.
Copy the skills/brand-guidelines folder from the GitHub repo anthropics/skills into my ~/.claude/skills/brand-guidelines/.
When it's done, tell me in one line what this skill can do.

Install with a command instead

git clone https://github.com/anthropics/skills.git && mkdir -p ~/.claude/skills && cp -r skills/skills/brand-guidelines ~/.claude/skills/

⚠ This is a third-party skill. Check the source repository before installing.

  1. Open a terminal (Terminal on macOS, Git Bash on Windows).
  2. Clone the official skills repository: 
    git clone https://github.com/anthropics/skills.git
  3. Create your Claude skills folder if it doesn't exist: 
    mkdir -p ~/.claude/skills
  4. Copy just this skill into place: 
    cp -r skills/skills/brand-guidelines ~/.claude/skills/
  5. (Optional) Install the Poppins and Lora fonts from Google Fonts for exact rendering; otherwise Arial/Georgia are used.
  6. Restart Claude Code and try a prompt like "make this deck follow the brand guidelines" — the skill triggers automatically.
View source on GitHub ↗