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App Store Optimization (ASO) Toolkit

An end-to-end ASO skill covering keyword research, metadata optimization, competitor gap analysis, launch checklists, and A/B test planning for iOS and Android.

Marketing & SEOIntermediate★ 24,151⑂ 3,405AI score 8/10Last updated: Aug 9, 2026

What it does

Gives Claude structured workflows for improving app visibility and conversion on the Apple App Store and Google Play.

  • Keyword research: seed expansion, scoring across relevance / volume / competition / conversion intent, then mapping keywords to the right metadata slots
  • Metadata optimization: per-platform character limit tables (30/50-char titles, 100-char iOS keyword field), title formula, 2–3% keyword density targets, description structure
  • Competitor analysis: keyword matrix for the top 10 apps, gaps under 40% coverage, icon/screenshot and review-theme audits
  • Launch & A/B testing: 4-week pre-launch checklist, test prioritization (icon → first screenshot → title), sample size reference by baseline CVR
  • Ships with 8 helper Python scripts (keyword analyzer, metadata validator, ASO scorer, review analyzer, localization helper) plus an audit template

Who it's for

  • Indie developers and solo founders shipping their own mobile apps
  • App marketers and growth leads, or freelancers offering ASO services
  • Teams preparing a store listing for the first time before launch

Examples

  1. "Run an ASO audit on my to-do app" → character utilization, missing keywords, prioritized fix list
  2. "Do keyword research for a habit tracker" → scored keyword list plus an optimized 100-character iOS keyword string with duplicates and plurals stripped
  3. "Plan an icon A/B test" → hypothesis statement, variants, and sample size (e.g. 6,200 impressions per variant at a 5% baseline CVR)

· · · Install guide · · ·

Install in the Claude app (no terminal)
  1. Download the ZIP with the button below.
  2. In Claude, open Settings → Capabilities and turn on 'Code execution and file creation'. (one time)
  3. Go to Customize → Skills → + → 'Upload a skill' and upload the ZIP.
↓ Download ZIP
Install in Claude Code

Let Claude do it — paste this into Claude Code

Install the skill I found on Claude Skill Mart.
Copy the .gemini/skills/app-store-optimization folder from the GitHub repo alirezarezvani/claude-skills into my ~/.claude/skills/app-store-optimization/.
When it's done, tell me in one line what this skill can do.

Install with a command instead

git clone https://github.com/alirezarezvani/claude-skills.git /tmp/claude-skills && mkdir -p ~/.claude/skills && cp -r /tmp/claude-skills/.gemini/skills/app-store-optimization ~/.claude/skills/

⚠ This is a third-party skill. Check the source repository before installing.

  1. Open a terminal (Terminal on macOS, Git Bash or WSL on Windows).
  2. Clone the repo into a temp folder: git clone https://github.com/alirezarezvani/claude-skills.git /tmp/claude-skills
  3. Create your skills directory: mkdir -p ~/.claude/skills
  4. Copy the whole skill folder so the references and scripts come along: cp -r /tmp/claude-skills/.gemini/skills/app-store-optimization ~/.claude/skills/
  5. Verify with ls ~/.claude/skills/app-store-optimization — you should see SKILL.md, references/, and scripts/.
  6. Restart Claude Code, then try "audit my app store listing" or "do ASO keyword research" to trigger the skill.
  7. To use the bundled scripts, confirm Python 3 is installed with python3 --version.
View source on GitHub ↗License: MIT