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App Store Optimization (ASO) Toolkit

An end-to-end ASO skill covering keyword research, metadata optimization, competitor gap analysis, A/B testing and launch checklists for iOS and Android.

Marketing & SEOIntermediate★ 24,151⑂ 3,405AI score 9/10Last updated: Aug 9, 2026

What it does

  • Keyword research: expands seed terms, scores them by relevance/volume/competition/conversion intent (35/25/25/15%), and maps each to the right metadata slot
  • Metadata optimization: platform character-limit tables, a title formula, efficient use of the 100-char iOS keyword field (no spaces, no plurals, no duplicates), and a 5-paragraph description blueprint
  • Competitor analysis: keyword matrix for the top 10 apps, gaps under 40% coverage, plus icon/screenshot/review-theme comparison
  • A/B testing & launch: hypothesis template, sample-size table by baseline CVR, 7-day minimum runtime, and a 4-week pre-launch timeline with checklists
  • Every workflow ends with explicit validation criteria so output can be self-checked.

Who it's for

  • Indie developers and small studios marketing their own apps
  • App marketers, growth/performance teams, product marketing managers
  • Teams setting up a store listing for a first launch
  • (Not for web SEO, internal enterprise apps, or paid ad strategy)

Example uses

  1. "Audit the ASO of my todo app" → title, subtitle, keyword field and description reviewed against limits, with prioritized fixes
  2. "Rewrite my iOS keyword field to use all 100 characters" → duplicates and plurals stripped, repacked into ~14 keywords as in the worked example
  3. "Find keyword gaps across my 10 competitors" → coverage matrix plus low-coverage opportunity list
  4. "Plan an icon A/B test" → hypothesis, variants, impressions needed per variant, and stop criteria

· · · Install guide · · ·

Try it now, no install

Paste this into Claude to use the skill without installing anything.

Read the instructions in this file and follow them to help me:
https://raw.githubusercontent.com/alirezarezvani/claude-skills/HEAD/.gemini/skills/app-store-optimization/SKILL.md

What I want: (describe your task here)

If Claude can't open the link, open it yourself and paste the contents instead.

↓ If it works for you, download the ZIP below and install it. Then it runs on its own — no pasting each time.

Install in the Claude app (no terminal)
  1. Download the ZIP with the button below.
  2. In Claude, open Settings → Capabilities and turn on 'Code execution and file creation'. (one time)
  3. Go to Customize → Skills → + → 'Upload a skill' and upload the ZIP.
↓ Download ZIP
Install in Claude Code

Let Claude do it — paste this into Claude Code

Install the skill I found on Claude Skill Mart.
Copy the .gemini/skills/app-store-optimization folder from the GitHub repo alirezarezvani/claude-skills into my ~/.claude/skills/app-store-optimization/.
When it's done, tell me in one line what this skill can do.

Install with a command instead

git clone https://github.com/alirezarezvani/claude-skills.git /tmp/claude-skills && mkdir -p ~/.claude/skills && cp -r /tmp/claude-skills/.gemini/skills/app-store-optimization ~/.claude/skills/

⚠ This is a third-party skill. Check the source repository before installing.

  1. Open a terminal.
  2. Clone the repo: git clone https://github.com/alirezarezvani/claude-skills.git
  3. Create the skills folder: mkdir -p ~/.claude/skills
  4. Copy the skill: cp -r claude-skills/.gemini/skills/app-store-optimization ~/.claude/skills/
  5. Confirm SKILL.md, scripts/ and references/ exist under ~/.claude/skills/app-store-optimization/.
  6. Restart Claude Code and try a prompt like "Run an ASO audit on my app listing".
  7. (Optional) The bundled Python scripts require Python 3 — review each script before running it.
View source on GitHub ↗License: MIT