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Ansoff Matrix (Evidence-Backed)

A workflow skill that maps growth options across the four Ansoff quadrants with sourced evidence and a risk-rated execution sequence.

Marketing & SEOIntermediate★ 7,253⑂ 862AI score 9/10Last updated: Sep 1, 2026

What it does

  • Populates market penetration, market development, product development, and diversification with 1–3 candidate moves each.
  • Requires every move to cite a documented signal (URL + Fact/Inference/Assumption label) instead of wishful brainstorming.
  • Enforces the risk gradient: penetration < market development ≈ product development < diversification.
  • Closes with a sequence — First / Then / Not yet / the assumption that breaks it — plus exactly four next-step options.
  • Refuses to invent market sizes or competitor results, routing sizing to a TAM/SAM/SOM skill.

Who it's for

  • Product managers and strategists building an evidence-backed growth plan
  • Leaders who need to pressure-test a board-level diversification story
  • Consultants who want Ansoff as a research instrument rather than wall art

Examples

  1. "Core: dispatch software for mid-market HVAC firms, US. Outcome: +40% ARR in 24 months, no acquisitions."
  2. Reuse an existing five-forces or landscape scan in-session so the matrix organizes evidence instead of re-searching.
  3. Document, in writing, why a tempting diversification bet fails the evidence bar this quadrant demands.

· · · Install guide · · ·

Try it now, no install

Paste this into Claude to use the skill without installing anything.

Read the instructions in this file and follow them to help me:
https://raw.githubusercontent.com/deanpeters/Product-Manager-Skills/HEAD/skills/ansoff-matrix/SKILL.md

What I want: (describe your task here)

If Claude can't open the link, open it yourself and paste the contents instead.

↓ If it works for you, download the ZIP below and install it. Then it runs on its own — no pasting each time.

Install in the Claude app (no terminal)
  1. Download the ZIP with the button below.
  2. In Claude, open Settings → Capabilities and turn on 'Code execution and file creation'. (one time)
  3. Go to Customize → Skills → + → 'Upload a skill' and upload the ZIP.
↓ Download ZIP
Install in Claude Code

Let Claude do it — paste this into Claude Code

Install the skill I found on Claude Skill Mart.
Copy the skills/ansoff-matrix folder from the GitHub repo deanpeters/Product-Manager-Skills into my ~/.claude/skills/ansoff-matrix/.
When it's done, tell me in one line what this skill can do.

Install with a command instead

git clone https://github.com/deanpeters/Product-Manager-Skills.git && mkdir -p ~/.claude/skills && cp -r Product-Manager-Skills/skills/ansoff-matrix ~/.claude/skills/

⚠ This is a third-party skill. Check the source repository before installing.

  1. Open your terminal.
  2. Clone the repo: git clone https://github.com/deanpeters/Product-Manager-Skills.git
  3. Create the skills folder: mkdir -p ~/.claude/skills
  4. Copy the skill: cp -r Product-Manager-Skills/skills/ansoff-matrix ~/.claude/skills/
  5. (Recommended) Copy the sibling skills it references — autonomous-investigation, tam-sam-som-calculator, voice-of-customer-miner — so cross-links resolve.
  6. Restart Claude Code and invoke it with context: company or product line, current core, growth outcome and horizon, constraints.
View source on GitHub ↗License: NOASSERTION