AI Skill MartBrowse skillsPromptsProgramsLearnWhat is a Skill?
 
← Back to list

Brand Analyzer (analyzing-brand)

Reads a brand's own website to extract palette, typography, logo, voice, audience and verifiable claims — marking anything unevidenced as unconfirmed — and saves it to brand.md.

Marketing & SEOIntermediate★ 285⑂ 32AI score 7/10Last updated: Oct 21, 2026

What it does

  • Takes a brand homepage URL, pulls the page text plus rendered branding (colours, fonts, logo) and a screenshot.
  • Uses a vision model on the screenshot (and up to 9 hero photos in detailed mode) to capture photography style: shot type, lighting, framing, casting, grading and mood.
  • Writes one structured ./supercmo-company/brand.md with sections for name, what it sells, palette, typography, tagline, target audience, voice, differentiators, proof points, photography style and assets.
  • Never invents facts: any section the site doesn't evidence is written as unconfirmed — needs user input.
  • Skips re-research when the brand is already saved, patches only changed sections, and routes product-page URLs to analyzing-products.

Who it's for

  • Marketers and creatives who need brand guidelines locked before producing ads or content.
  • Agencies onboarding client brands quickly.
  • Users of the wider superCMO skill set (campaign planning, ad generation).

Example uses

  1. "Analyze the brand at https://example.com" → produces brand.md with palette, type, voice and quoted proof points.
  2. "Re-analyze our brand in detail" → fresh screenshot plus hero photos, enriching the photography-style section.
  3. Pass an Amazon listing → it declines and hands off to analyzing-products instead of guessing.

· · · Install guide · · ·

Try it now, no install

Paste this into Claude to use the skill without installing anything.

Read the instructions in this file and follow them to help me:
https://raw.githubusercontent.com/SupercmoHQ/superCMO-skills/HEAD/skills/analyzing-brand/SKILL.md

What I want: (describe your task here)

If Claude can't open the link, open it yourself and paste the contents instead.

↓ If it works for you, download the ZIP below and install it. Then it runs on its own — no pasting each time.

Install in the Claude app (no terminal)
  1. Download the ZIP with the button below.
  2. In Claude, open Settings → Capabilities and turn on 'Code execution and file creation'. (one time)
  3. Go to Customize → Skills → + → 'Upload a skill' and upload the ZIP.
↓ Download ZIP
Install in Claude Code

Let Claude do it — paste this into Claude Code

Install the skill I found on AI Skill Mart.
Copy the skills/analyzing-brand folder from the GitHub repo SupercmoHQ/superCMO-skills into my ~/.claude/skills/analyzing-brand/.
When it's done, tell me in one line what this skill can do.

Install with a command instead

git clone https://github.com/SupercmoHQ/superCMO-skills.git /tmp/supercmo-skills && mkdir -p ~/.claude/skills && cp -r /tmp/supercmo-skills/skills/analyzing-brand ~/.claude/skills/

⚠ This is a third-party skill. Check the source repository before installing.

  1. Open a terminal.
  2. Clone the repo: git clone https://github.com/SupercmoHQ/superCMO-skills.git
  3. Create the skills folder: mkdir -p ~/.claude/skills
  4. Copy the skill: cp -r superCMO-skills/skills/analyzing-brand ~/.claude/skills/
  5. Confirm references/reading-the-brand.md came along with it.
  6. Note that the skill calls url_extraction and image_analysis tools from the superCMO environment — configure those tools and your API key first.
  7. Restart Claude Code, then ask: "Analyze this brand website for me."
View source on GitHub ↗License: Apache-2.0