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Analytics Tracking (GA4 & GTM setup, audit, debug)

A skill for designing event tracking plans, implementing GA4 and Google Tag Manager, auditing existing analytics, and debugging missing events.

Marketing & SEOIntermediate★ 24,151⑂ 3,405AI score 8/10Last updated: Aug 9, 2026

What it does

  • Builds a tracking plan: enforces object_action snake_case naming, a standard SaaS funnel event set (signup_completed, checkout_completed, etc.) plus standard parameters (user_id, value, currency).
  • GA4 configuration: data streams, which Enhanced Measurement toggles to keep or disable, Key events (30-max limit), bot and internal traffic filters.
  • GTM configuration: container structure for tags/triggers/variables, dataLayer push pattern and CSS-selector click pattern templates.
  • Conversion & cross-platform: Google Ads conversion import, Meta Pixel/CAPI notes, attribution window table, strict UTM conventions, cross-domain setup steps.
  • Data quality: duplicate-event diagnosis, GDPR consent mode guidance (Advanced Consent Mode), SPA routing pitfalls, and proactive red flags.

Who it's for

  • Growth/performance marketers and web analysts
  • Front-end or full-stack developers implementing GA4/GTM
  • SaaS teams that don't trust their signup and checkout funnel numbers
  • Businesses with EU traffic that must handle consent mode

Examples

  1. "Build a tracking plan for our SaaS signup funnel" → event taxonomy table with parameters plus a GA4/GTM configuration checklist.
  2. "GTM Preview shows the event but GA4 records nothing" → structured debugging using GTM Preview, GA4 DebugView and the Network tab.
  3. "Audit my current tracking" → gap analysis against a standard SaaS funnel, a 0-100 data quality scorecard, and a prioritized fix list.

· · · Install guide · · ·

Try it now, no install

Paste this into Claude to use the skill without installing anything.

Read the instructions in this file and follow them to help me:
https://raw.githubusercontent.com/alirezarezvani/claude-skills/HEAD/.gemini/skills/analytics-tracking/SKILL.md

What I want: (describe your task here)

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↓ If it works for you, download the ZIP below and install it. Then it runs on its own — no pasting each time.

Install in the Claude app (no terminal)
  1. Download the ZIP with the button below.
  2. In Claude, open Settings → Capabilities and turn on 'Code execution and file creation'. (one time)
  3. Go to Customize → Skills → + → 'Upload a skill' and upload the ZIP.
↓ Download ZIP
Install in Claude Code

Let Claude do it — paste this into Claude Code

Install the skill I found on Claude Skill Mart.
Copy the .gemini/skills/analytics-tracking folder from the GitHub repo alirezarezvani/claude-skills into my ~/.claude/skills/analytics-tracking/.
When it's done, tell me in one line what this skill can do.

Install with a command instead

git clone https://github.com/alirezarezvani/claude-skills.git /tmp/claude-skills && mkdir -p ~/.claude/skills && cp -r /tmp/claude-skills/.gemini/skills/analytics-tracking ~/.claude/skills/

⚠ This is a third-party skill. Check the source repository before installing.

  1. Open your terminal.
  2. Clone the repository: git clone https://github.com/alirezarezvani/claude-skills.git
  3. Create the skills folder: mkdir -p ~/.claude/skills
  4. Copy the skill: cp -r claude-skills/.gemini/skills/analytics-tracking ~/.claude/skills/
  5. Verify bundled assets: run ls ~/.claude/skills/analytics-tracking and check for scripts/ and references/ (if absent, skip those commands and use the in-document guidance).
  6. Restart Claude Code, then try a prompt like "Create a GA4 tracking plan for my product" to trigger the skill.
  7. (Optional) Python 3 is required to run the generator script: python3 --version
View source on GitHub ↗License: MIT