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Analytics Strategy

Designs a full measurement framework — north star metric, KPI hierarchy, event taxonomy, dashboards and attribution — and outputs a usable tracking plan.

Data & AnalyticsIntermediate★ 1,038⑂ 137AI score 9/10Last updated: Oct 27, 2026

What it does

  • Builds measurement strategy across four layers: ①north star + KPI hierarchy (AARRR), ②event taxonomy, ③dashboards & reports, ④attribution and segmentation.
  • Enforces event naming conventions (verb_noun, past tense, snake_case), property standardization, and flags anti-patterns such as PII in events or 500 undocumented events.
  • Produces a living tracking plan (analytics-tracking-plan.md) with an event catalog table, user properties, privacy rules and governance process, plus a dashboard inventory.
  • Also runs audits of existing tracking setups to surface gaps and inconsistencies.

Who it's for

  • PMs and growth folks instrumenting a new product or site
  • Data analysts fighting inconsistent event names across tools
  • Marketers choosing an attribution model to explain channel performance
  • Leaders with many dashboards but few decisions coming out of them

Examples

  1. "Pick a north star metric for our B2B SaaS and build the AARRR KPI tree" → KPI tree with definitions, formulas and owners.
  2. "Here's our current GA4 event list — audit it" → missing conversion points, naming fixes, client vs server-side recommendations.
  3. "Design separate executive and product-team dashboards" → per-audience metrics, cadence and one question per chart.

· · · Install guide · · ·

Try it now, no install

Paste this into Claude to use the skill without installing anything.

Read the instructions in this file and follow them to help me:
https://raw.githubusercontent.com/rampstackco/claude-skills/HEAD/dist/codex/.agents/skills/analytics-strategy/SKILL.md

What I want: (describe your task here)

If Claude can't open the link, open it yourself and paste the contents instead.

↓ If it works for you, download the ZIP below and install it. Then it runs on its own — no pasting each time.

Install in the Claude app (no terminal)
  1. Download the ZIP with the button below.
  2. In Claude, open Settings → Capabilities and turn on 'Code execution and file creation'. (one time)
  3. Go to Customize → Skills → + → 'Upload a skill' and upload the ZIP.
↓ Download ZIP
Install in Claude Code

Let Claude do it — paste this into Claude Code

Install the skill I found on AI Skill Mart.
Copy the dist/codex/.agents/skills/analytics-strategy folder from the GitHub repo rampstackco/claude-skills into my ~/.claude/skills/analytics-strategy/.
When it's done, tell me in one line what this skill can do.

Install with a command instead

git clone https://github.com/rampstackco/claude-skills.git /tmp/claude-skills && mkdir -p ~/.claude/skills && cp -r /tmp/claude-skills/dist/codex/.agents/skills/analytics-strategy ~/.claude/skills/

⚠ This is a third-party skill. Check the source repository before installing.

  1. Open your terminal.
  2. Clone the repo: git clone https://github.com/rampstackco/claude-skills.git
  3. Create the skills directory: mkdir -p ~/.claude/skills
  4. Copy the skill: cp -r claude-skills/dist/codex/.agents/skills/analytics-strategy ~/.claude/skills/
  5. Confirm references/event-taxonomy-template.md came along with it.
  6. Restart Claude Code and ask for a "tracking plan" or "event taxonomy" — the skill triggers automatically.
View source on GitHub ↗License: MIT