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Analytics Tracking Setup

A marketing analytics skill that designs GA4/GTM/UTM tracking plans and validates that events actually fire.

Data & AnalyticsIntermediate★ 54,059⑂ 8,028AI score 9/10Last updated: Oct 8, 2026

What it does

  • Builds a tracking plan that starts from business questions and keeps only decision-driving events.
  • Standardizes object_action event naming plus standard property groups (page, user, campaign, product).
  • Walks through GA4 setup, GTM container structure (tags/triggers/variables) and dataLayer push snippets.
  • Provides a UTM naming strategy and a debugging/validation checklist (DebugView, GTM Preview, common issues).
  • Flags privacy requirements such as consent mode, IP anonymization and no-PII rules.

Who it's for

  • Growth and performance marketers who need to prove whether something is working.
  • Startup teams with GA4 installed but conversions not recording properly.
  • PMs/PMMs who must hand a clean event spec document to engineers.

Examples

  1. "Create a tracking plan for our SaaS landing page and signup funnel" → event/property/trigger tables.
  2. "Track contact form submissions as a GA4 conversion via GTM" → dataLayer code plus trigger configuration steps.
  3. "My events are counted twice — why?" → checklist review of duplicate containers and double-firing triggers.

· · · Install guide · · ·

Try it now, no install

Paste this into Claude to use the skill without installing anything.

Read the instructions in this file and follow them to help me:
https://raw.githubusercontent.com/coreyhaines31/marketingskills/HEAD/skills/analytics/SKILL.md

What I want: (describe your task here)

If Claude can't open the link, open it yourself and paste the contents instead.

↓ If it works for you, download the ZIP below and install it. Then it runs on its own — no pasting each time.

Install in the Claude app (no terminal)
  1. Download the ZIP with the button below.
  2. In Claude, open Settings → Capabilities and turn on 'Code execution and file creation'. (one time)
  3. Go to Customize → Skills → + → 'Upload a skill' and upload the ZIP.
↓ Download ZIP
Install in Claude Code

Let Claude do it — paste this into Claude Code

Install the skill I found on Claude Skill Mart.
Copy the skills/analytics folder from the GitHub repo coreyhaines31/marketingskills into my ~/.claude/skills/analytics/.
When it's done, tell me in one line what this skill can do.

Install with a command instead

git clone https://github.com/coreyhaines31/marketingskills.git /tmp/marketingskills && mkdir -p ~/.claude/skills && cp -r /tmp/marketingskills/skills/analytics ~/.claude/skills/

⚠ This is a third-party skill. Check the source repository before installing.

  1. Open your terminal.
  2. Clone the repo: git clone https://github.com/coreyhaines31/marketingskills.git
  3. Create the skills directory: mkdir -p ~/.claude/skills
  4. Copy the skill: cp -r marketingskills/skills/analytics ~/.claude/skills/
  5. Verify the bundled docs came along: ls ~/.claude/skills/analytics (you should see references/).
  6. Restart Claude Code and ask something like "set up GA4 conversion tracking for my site" to trigger the skill.
View source on GitHub ↗License: MIT