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Amazon Advertising Strategy (PPC)

Builds a full Amazon PPC plan — SP/SB/SD campaign architecture, budget allocation, and ACoS optimization — in one pass.

Marketing & SEOIntermediate★ 723⑂ 125AI score 8/10Last updated: Aug 26, 2026

What it does

  • Designs a campaign architecture across Sponsored Products, Sponsored Brands, and Sponsored Display.
  • Produces a budget allocation table by campaign type and match type, with bid ranges and target ACoS.
  • Sets ACoS targets by product lifecycle (launch, growth, mature, decline) plus short-, mid-, and long-term improvement tactics.
  • Outputs KPI benchmarks (ACoS, ROAS, CPC, CVR, CTR), Q4/Prime Day seasonal playbooks, and a 16-week rollout checklist.

Who it's for

  • Amazon sellers and brand managers running their own PPC budgets.
  • Agencies and e-commerce marketers who need a client-ready proposal or operating plan fast.
  • Anyone whose ACoS is above target and needs to restructure campaigns from scratch.

Examples

  1. "Create a comprehensive Amazon PPC strategy for my kitchen gadgets with a $5K monthly budget across SP, SB, and SD."
  2. "My ads run at 35% ACoS but I need 25% — optimize my campaign structure and bidding."
  3. "How should I split $10K/month across Sponsored Products, Brands, and Display, and why?"

· · · Install guide · · ·

Try it now, no install

Paste this into Claude to use the skill without installing anything.

Read the instructions in this file and follow them to help me:
https://raw.githubusercontent.com/nexscope-ai/Amazon-Skills/HEAD/amazon-advertising-strategy/SKILL.md

What I want: (describe your task here)

If Claude can't open the link, open it yourself and paste the contents instead.

↓ If it works for you, download the ZIP below and install it. Then it runs on its own — no pasting each time.

Install in the Claude app (no terminal)
  1. Download the ZIP with the button below.
  2. In Claude, open Settings → Capabilities and turn on 'Code execution and file creation'. (one time)
  3. Go to Customize → Skills → + → 'Upload a skill' and upload the ZIP.
↓ Download ZIP
Install in Claude Code

Let Claude do it — paste this into Claude Code

Install the skill I found on Claude Skill Mart.
Copy the amazon-advertising-strategy folder from the GitHub repo nexscope-ai/Amazon-Skills into my ~/.claude/skills/amazon-advertising-strategy/.
When it's done, tell me in one line what this skill can do.

Install with a command instead

git clone https://github.com/nexscope-ai/Amazon-Skills.git && mkdir -p ~/.claude/skills && cp -r Amazon-Skills/amazon-advertising-strategy ~/.claude/skills/

⚠ This is a third-party skill. Check the source repository before installing.

  1. Open Terminal (macOS/Linux) or PowerShell (Windows).
  2. Clone the repo: git clone https://github.com/nexscope-ai/Amazon-Skills.git
  3. Create the skills folder: mkdir -p ~/.claude/skills
  4. Copy just this skill: cp -r Amazon-Skills/amazon-advertising-strategy ~/.claude/skills/
  5. Restart Claude Code and ask something like "build me an Amazon PPC strategy" — the skill triggers automatically.
  6. (Optional) The repo also supports npx skills add nexscope-ai/Amazon-Skills --skill amazon-advertising-strategy -g.
View source on GitHub ↗License: MIT