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Brand Guidelines

A skill that audits and documents brand standards across color, typography, logo usage, and tone of voice.

Marketing & SEOBeginner★ 24,151⑂ 3,405AI score 7/10Last updated: Aug 9, 2026

What it does

Turns Claude into a brand identity expert that either applies an existing brand system or builds one from scratch.

  • Color systems (HEX/RGB/CMYK/Pantone), typography scales, logo clear-space and prohibited-use rules
  • Voice attributes plus a context-by-context tone matrix
  • An 8-point quick audit checklist for any asset
  • Output templates: brand audit report, condensed mini brand guide for contractors
  • Proactive triggers so brand rules are checked before any poster, slide, email, or social graphic is produced

Who it's for

  • Startup marketers or designers documenting a brand system for the first time
  • Teams handing off guidelines to agencies or freelancers
  • Anyone fixing drifting tone and visuals across social, newsletter, and decks

Examples

  1. "Audit this Instagram carousel against our brand guidelines" → itemized report on color, font weight, logo clear space, and tone
  2. "Draft a mini brand guide for our SaaS product" → Markdown doc covering all 7 brand dimensions
  3. "We're making a co-branded banner — what are the logo ratio rules?" → review of clear space, size ratios, and color dominance

· · · Install guide · · ·

Install in the Claude app (no terminal)
  1. Download the ZIP with the button below.
  2. In Claude, open Settings → Capabilities and turn on 'Code execution and file creation'. (one time)
  3. Go to Customize → Skills → + → 'Upload a skill' and upload the ZIP.
↓ Download ZIP
Install in Claude Code

Let Claude do it — paste this into Claude Code

Install the skill I found on Claude Skill Mart.
Copy the .gemini/skills/brand-guidelines folder from the GitHub repo alirezarezvani/claude-skills into my ~/.claude/skills/alirezarezvani-brand-guidelines/.
When it's done, tell me in one line what this skill can do.

Install with a command instead

git clone https://github.com/alirezarezvani/claude-skills.git && mkdir -p ~/.claude/skills && cp -r claude-skills/.gemini/skills/brand-guidelines ~/.claude/skills/

⚠ This is a third-party skill. Check the source repository before installing.

  1. Open your terminal.
  2. Clone the repo: git clone https://github.com/alirezarezvani/claude-skills.git
  3. Create the skills directory: mkdir -p ~/.claude/skills
  4. Copy the entire skill folder so the references/ files come along: cp -r claude-skills/.gemini/skills/brand-guidelines ~/.claude/skills/
  5. Restart Claude Code and try a prompt like "check this asset against our brand guidelines" to confirm the skill triggers.
  6. Optional: add .claude/product-marketing-context.md with your brand details for more tailored recommendations.
View source on GitHub ↗License: MIT