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AI SEO (Answer & Generative Engine Optimization)

Audits and restructures your content so AI assistants like ChatGPT, Perplexity, and Google AI Overviews cite you as a source.

Marketing & SEOIntermediate★ 53,931⑂ 8,019AI score 9/10Last updated: Oct 8, 2026

What it does

  • AI visibility audit: tests 10–20 revenue-relevant queries across ChatGPT, Perplexity, and Google AI Overviews and logs whether you or competitors get cited.
  • Extractability pass: rewrites pages into definition blocks, 40–60 word answer passages, comparison tables, FAQs, and sourced statistic blocks.
  • Authority building: prioritizes work using the Princeton/GEO study rankings — cite sources (+40%), add statistics (+37%), expert quotes (+30%), and avoids keyword stuffing (−10%).
  • Bot & agent readiness: separates search-discovery, user-triggered, and training crawlers (OAI-SearchBot, ChatGPT-User, GPTBot, Google-Extended) and covers llms.txt, /pricing.md, OKF bundles, semantic HTML, and the accessibility tree agents read.
  • Measurement discipline: treats AI answers as non-deterministic — run each prompt 3–5 times and track mention rate with sample size; compares Otterly, Peec AI, ZipTie, LLMrefs.
  • Clear don'ts: no AI-only content variants, no chunking for bots, no fabricated reviews or citations.

Who it's for

  • Content marketers and SEO leads losing clicks to zero-click AI answers
  • B2B SaaS growth teams that need to appear on AI shortlists for "best" and "vs" prompts
  • Web/dev owners checking whether their site is readable by AI agents and buying agents

Example uses

  1. "Build an AI visibility audit table for our 15 priority queries and explain why competitors get cited instead of us."
  2. "Restructure this blog post for AI citation" → definition block, 40–60 word answers, comparison table, FAQ schema.
  3. "Review our robots.txt for AI crawlers and draft llms.txt plus a /pricing.md file for agents."

· · · Install guide · · ·

Try it now, no install

Paste this into Claude to use the skill without installing anything.

Read the instructions in this file and follow them to help me:
https://raw.githubusercontent.com/coreyhaines31/marketingskills/HEAD/skills/ai-seo/SKILL.md

What I want: (describe your task here)

If Claude can't open the link, open it yourself and paste the contents instead.

↓ If it works for you, download the ZIP below and install it. Then it runs on its own — no pasting each time.

Install in the Claude app (no terminal)
  1. Download the ZIP with the button below.
  2. In Claude, open Settings → Capabilities and turn on 'Code execution and file creation'. (one time)
  3. Go to Customize → Skills → + → 'Upload a skill' and upload the ZIP.
↓ Download ZIP
Install in Claude Code

Let Claude do it — paste this into Claude Code

Install the skill I found on Claude Skill Mart.
Copy the skills/ai-seo folder from the GitHub repo coreyhaines31/marketingskills into my ~/.claude/skills/ai-seo/.
When it's done, tell me in one line what this skill can do.

Install with a command instead

git clone https://github.com/coreyhaines31/marketingskills.git /tmp/marketingskills && mkdir -p ~/.claude/skills && cp -r /tmp/marketingskills/skills/ai-seo ~/.claude/skills/

⚠ This is a third-party skill. Check the source repository before installing.

  1. Open Terminal (macOS/Linux) or PowerShell (Windows).
  2. Clone the repo to a temp folder: git clone https://github.com/coreyhaines31/marketingskills.git /tmp/marketingskills
  3. Create your skills folder if needed: mkdir -p ~/.claude/skills
  4. Copy just this skill: cp -r /tmp/marketingskills/skills/ai-seo ~/.claude/skills/
  5. Verify the bundled references came along: ls ~/.claude/skills/ai-seo/references
  6. Restart Claude Code, then ask something like "Run an AI SEO audit on our site and show which pages could get cited."
View source on GitHub ↗License: MIT