AI Search Gaps → Social Campaign
Finds the AI-answer prompts where your brand is invisible in SE Ranking, then builds labelled Planable social drafts and before/after tracking.
What it does
Uses SE Ranking's AI Search data to reveal which prompts and narratives your brand owns, which competitors own, and which are wide open across ChatGPT, Perplexity, Gemini, Google AI Overview and AI Mode. Then it:
- Captures a baseline (brand presence, link presence, AI opportunity traffic, average position) plus a share-of-voice heatmap per engine
- Clusters prompts into owned / contested / missing
- Writes a citation hypothesis and social angle per cluster (definitions, X vs Y, myth-busting, FAQ answers)
- Creates labelled drafts in Planable, asking about scheduling first and never auto-publishing
- Registers target prompts in the AI Result Tracker and re-diffs metrics after the campaign
It is explicit about limits: no sentiment scoring, no website publishing, ongoing tracking needs an SE Ranking project.
Who it's for
- In-house SEO/marketing teams already on SE Ranking + Planable
- Agencies reporting on AEO/GEO performance with real numbers
- Content teams that want data-driven topic selection instead of guesswork
Examples
- "Where are competitors winning in AI answers and we're not? Draft next week's posts for those gaps."
- "Baseline our AI visibility and show a per-engine share-of-voice heatmap."
- "Add our target prompts to the AI Result Tracker and compare movement in a month."
· · · Install guide · · ·
Try it now, no install
Paste this into Claude to use the skill without installing anything.
Read the instructions in this file and follow them to help me: https://raw.githubusercontent.com/seranking/seo-skills/HEAD/skills/ai-search-gaps-to-social-campaign/SKILL.md What I want: (describe your task here)
If Claude can't open the link, open it yourself and paste the contents instead.
↓ If it works for you, download the ZIP below and install it. Then it runs on its own — no pasting each time.
Install in the Claude app (no terminal)
- Download the ZIP with the button below.
- In Claude, open Settings → Capabilities and turn on 'Code execution and file creation'. (one time)
- Go to Customize → Skills → + → 'Upload a skill' and upload the ZIP.
Install in Claude Code
Let Claude do it — paste this into Claude Code
Install the skill I found on Claude Skill Mart. Copy the skills/ai-search-gaps-to-social-campaign folder from the GitHub repo seranking/seo-skills into my ~/.claude/skills/ai-search-gaps-to-social-campaign/. When it's done, tell me in one line what this skill can do.
Install with a command instead
git clone https://github.com/seranking/seo-skills.git /tmp/seo-skills && mkdir -p ~/.claude/skills && cp -r /tmp/seo-skills/skills/ai-search-gaps-to-social-campaign ~/.claude/skills/⚠ This is a third-party skill. Check the source repository before installing.
- Open a terminal.
- Clone the repo:
git clone https://github.com/seranking/seo-skills.git - Copy the skill into place:
mkdir -p ~/.claude/skills && cp -r seo-skills/skills/ai-search-gaps-to-social-campaign ~/.claude/skills/ - Connect the SE Ranking MCP (setup guide: https://seranking.com/api/integrations/mcp/).
- Connect the Planable MCP (see the MCP article at help.planable.io).
- Restart Claude Code and ask something like "turn our AI search gaps into social posts".
- Have your target domain, brand name, country and up to 10 competitor domains ready before the first run.