AEO Audit (AI Answer Engine Visibility)
A one-time audit that probes six AI answer engines and scores your brand's visibility and citation accuracy per surface.
Marketing & SEOIntermediate★ 866⑂ 138AI score 8/10Last updated: Oct 11, 2026
What it does
- Takes your brand name, URL, 5-10 key queries and 2-3 competitors, then evaluates presence across ChatGPT, Perplexity, Google AI Mode, Google AI Overviews, Gemini and Microsoft Copilot.
- Builds a 10-25 query probe set (branded, category, comparison, "best of", problem-solution) and records where the brand appears, how it's described, and which sources are cited.
- Runs an explicit citation accuracy pass — AI engines hallucinate brand facts, so every "brand appears" hit gets fact-checked.
- Produces a competitor matrix, a content-gap list, source-authority analysis, and a sequenced optimization playbook (structured data, content, authority, entity work).
- Writes numbered deliverables (
00-input.md→09-optimization-playbook.md, plusPLAN.md) into dated folders so runs can be diffed quarter over quarter. - Enforces a canonical rule: never average scores across platforms — report 1-10 per surface side by side.
Who it's for
- SEO and growth practitioners measuring how much search demand is being absorbed by AI answers.
- In-house marketers and agencies that must ship recurring AI-visibility reports.
- Teams who need to catch and correct wrong brand facts that AI engines confidently repeat.
Example uses
- "Check our AI search visibility" → supply brand, URL, 10 queries and 2 competitors; get a per-platform scorecard plus an optimization playbook.
- Probe the same query set against two competitors to find category queries where only your brand is missing, exported as a content-gap list.
- Feed
06-content-gaps.mdinto the keyword-clustering skill as seed input for next quarter's content plan.
· · · Install guide · · ·
Try it now, no install
Paste this into Claude to use the skill without installing anything.
Read the instructions in this file and follow them to help me: https://raw.githubusercontent.com/indranilbanerjee/digital-marketing-pro/HEAD/skills/aeo-audit/SKILL.md What I want: (describe your task here)
If Claude can't open the link, open it yourself and paste the contents instead.
↓ If it works for you, download the ZIP below and install it. Then it runs on its own — no pasting each time.
Install in the Claude app (no terminal)
- Download the ZIP with the button below.
- In Claude, open Settings → Capabilities and turn on 'Code execution and file creation'. (one time)
- Go to Customize → Skills → + → 'Upload a skill' and upload the ZIP.
Install in Claude Code
Let Claude do it — paste this into Claude Code
Install the skill I found on Claude Skill Mart. Copy the skills/aeo-audit folder from the GitHub repo indranilbanerjee/digital-marketing-pro into my ~/.claude/skills/aeo-audit/. When it's done, tell me in one line what this skill can do.
Install with a command instead
git clone https://github.com/indranilbanerjee/digital-marketing-pro.git /tmp/digital-marketing-pro && mkdir -p ~/.claude/skills && cp -r /tmp/digital-marketing-pro/skills/aeo-audit ~/.claude/skills/⚠ This is a third-party skill. Check the source repository before installing.
- Open your terminal.
- Clone the repo:
git clone https://github.com/indranilbanerjee/digital-marketing-pro.git - Create the skills folder:
mkdir -p ~/.claude/skills - Copy this skill:
cp -r digital-marketing-pro/skills/aeo-audit ~/.claude/skills/ - This skill references sibling skills (
aeo-geo,gsc-ai-performance,context-engine) andscripts/geo-tracker.py, so copying the wholeskillsdirectory — or installing the full plugin — works best. - Restart Claude Code and ask something like "Run an AEO audit for our brand."
- On first run it may ask you to set up a brand profile. Have your brand name, URL, 10 target queries and 2-3 competitors ready, and verify any dated statistics in the skill against current sources.
View source on GitHub ↗License: MIT