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AEO Audit (AI Answer Engine Visibility)

A one-time audit that probes six AI answer engines and scores your brand's visibility and citation accuracy per surface.

Marketing & SEOIntermediate★ 866⑂ 138AI score 8/10Last updated: Oct 11, 2026

What it does

  • Takes your brand name, URL, 5-10 key queries and 2-3 competitors, then evaluates presence across ChatGPT, Perplexity, Google AI Mode, Google AI Overviews, Gemini and Microsoft Copilot.
  • Builds a 10-25 query probe set (branded, category, comparison, "best of", problem-solution) and records where the brand appears, how it's described, and which sources are cited.
  • Runs an explicit citation accuracy pass — AI engines hallucinate brand facts, so every "brand appears" hit gets fact-checked.
  • Produces a competitor matrix, a content-gap list, source-authority analysis, and a sequenced optimization playbook (structured data, content, authority, entity work).
  • Writes numbered deliverables (00-input.md → 09-optimization-playbook.md, plus PLAN.md) into dated folders so runs can be diffed quarter over quarter.
  • Enforces a canonical rule: never average scores across platforms — report 1-10 per surface side by side.

Who it's for

  • SEO and growth practitioners measuring how much search demand is being absorbed by AI answers.
  • In-house marketers and agencies that must ship recurring AI-visibility reports.
  • Teams who need to catch and correct wrong brand facts that AI engines confidently repeat.

Example uses

  1. "Check our AI search visibility" → supply brand, URL, 10 queries and 2 competitors; get a per-platform scorecard plus an optimization playbook.
  2. Probe the same query set against two competitors to find category queries where only your brand is missing, exported as a content-gap list.
  3. Feed 06-content-gaps.md into the keyword-clustering skill as seed input for next quarter's content plan.

· · · Install guide · · ·

Try it now, no install

Paste this into Claude to use the skill without installing anything.

Read the instructions in this file and follow them to help me:
https://raw.githubusercontent.com/indranilbanerjee/digital-marketing-pro/HEAD/skills/aeo-audit/SKILL.md

What I want: (describe your task here)

If Claude can't open the link, open it yourself and paste the contents instead.

↓ If it works for you, download the ZIP below and install it. Then it runs on its own — no pasting each time.

Install in the Claude app (no terminal)
  1. Download the ZIP with the button below.
  2. In Claude, open Settings → Capabilities and turn on 'Code execution and file creation'. (one time)
  3. Go to Customize → Skills → + → 'Upload a skill' and upload the ZIP.
↓ Download ZIP
Install in Claude Code

Let Claude do it — paste this into Claude Code

Install the skill I found on Claude Skill Mart.
Copy the skills/aeo-audit folder from the GitHub repo indranilbanerjee/digital-marketing-pro into my ~/.claude/skills/aeo-audit/.
When it's done, tell me in one line what this skill can do.

Install with a command instead

git clone https://github.com/indranilbanerjee/digital-marketing-pro.git /tmp/digital-marketing-pro && mkdir -p ~/.claude/skills && cp -r /tmp/digital-marketing-pro/skills/aeo-audit ~/.claude/skills/

⚠ This is a third-party skill. Check the source repository before installing.

  1. Open your terminal.
  2. Clone the repo: git clone https://github.com/indranilbanerjee/digital-marketing-pro.git
  3. Create the skills folder: mkdir -p ~/.claude/skills
  4. Copy this skill: cp -r digital-marketing-pro/skills/aeo-audit ~/.claude/skills/
  5. This skill references sibling skills (aeo-geo, gsc-ai-performance, context-engine) and scripts/geo-tracker.py, so copying the whole skills directory — or installing the full plugin — works best.
  6. Restart Claude Code and ask something like "Run an AEO audit for our brand."
  7. On first run it may ask you to set up a brand profile. Have your brand name, URL, 10 target queries and 2-3 competitors ready, and verify any dated statistics in the skill against current sources.