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The 37signals Way

A product-development coach skill that applies Getting Real, Rework and Shape Up to cut scope, shape work and ship in six-week cycles.

AutomationIntermediate★ 2,640⑂ 261AI score 8/10Last updated: Nov 2, 2026

What it does

Gives Claude the full 37signals (Basecamp) product playbook.

  • Scores 0–10 any product plan, feature scope, or team process and lists the exact changes needed to reach 10/10
  • Five pillars: ①Build less ②Shaping (problem, appetite, solution, rabbit holes, no-gos) ③Betting table with six-week cycles + two-week cool-downs ④Three-person teams and hill charts ⑤Opinionated software and honest UI copy
  • A common mistakes table and an 8-question diagnostic that pinpoints process problems fast
  • Deep dives live in the bundled references/ files (shaping, betting, execution, UX copy, case studies)

Who it's for

  • Founders and PMs whose roadmaps and backlogs keep growing while ship dates slip
  • Small dev teams wanting to drop standups, story points and status meetings
  • Product owners who say yes to every request and now maintain a bloated product
  • Solo devs who need a ruthless v1 scope cut

Examples

  1. "Here's our quarterly roadmap — score it the 37signals way and rewrite it as six-week bets" → score plus 3–4 shaped pitches
  2. "Shape the 'invite a teammate' feature" → five-element pitch with breadboard, rabbit holes and no-gos
  3. "Draft a reply declining this feature request" → an honest "not right now" with no false promises

· · · Install guide · · ·

Try it now, no install

Paste this into Claude to use the skill without installing anything.

Read the instructions in this file and follow them to help me:
https://raw.githubusercontent.com/wondelai/skills/HEAD/37signals-way/SKILL.md

What I want: (describe your task here)

If Claude can't open the link, open it yourself and paste the contents instead.

↓ If it works for you, download the ZIP below and install it. Then it runs on its own — no pasting each time.

Install in the Claude app (no terminal)
  1. Download the ZIP with the button below.
  2. In Claude, open Settings → Capabilities and turn on 'Code execution and file creation'. (one time)
  3. Go to Customize → Skills → + → 'Upload a skill' and upload the ZIP.
↓ Download ZIP
Install in Claude Code

Let Claude do it — paste this into Claude Code

Install the skill I found on AI Skill Mart.
Copy the 37signals-way folder from the GitHub repo wondelai/skills into my ~/.claude/skills/37signals-way/.
When it's done, tell me in one line what this skill can do.

Install with a command instead

git clone https://github.com/wondelai/skills.git && mkdir -p ~/.claude/skills && cp -r skills/37signals-way ~/.claude/skills/

⚠ This is a third-party skill. Check the source repository before installing.

  1. Open a terminal.
  2. Clone the repo: git clone https://github.com/wondelai/skills.git
  3. Create the skills folder: mkdir -p ~/.claude/skills
  4. Copy the skill: cp -r skills/37signals-way ~/.claude/skills/
  5. Verify with ls ~/.claude/skills/37signals-way that SKILL.md and the references/ folder came along.
  6. Restart Claude Code and try a prompt like "Shape this feature the Shape Up way" to trigger the skill.
View source on GitHub ↗License: MIT