# NEO — Naver Engine Optimization

If you serve the Korean market, half your search traffic is Naver — and global SEO guides
don't cover it. This lane is this skill's differentiator. Two goals: ① Naver search
visibility ② **AI Briefing citations** (Naver's AI summary at the top of search results
attaching your page as a source).

## 1. Search Advisor (the mandatory base)

- [ ] Register the site at searchadvisor.naver.com + verify ownership (needs the user's
      account — walk them through it)
- [ ] Submit the sitemap, check robots.txt (allow Yeti = Naver's crawler)
- [ ] **Read the webmaster metrics on a weekly rhythm**: content impressions/clicks plus
      per-query clicks, CTR, and rank. This is where you see which questions drive
      traffic — in our measurements, schedule questions ("earnings release date" types)
      were the core inbound
- [ ] Collection requests: for important new pages, request manual collection right after
      publishing to accelerate

## 2. AI Briefing citation requirements

Naver's AI Briefing cites paragraph by paragraph with source chips. Measured conditions
of pages that get cited:

- [ ] **Structured facts**: label-value grids (contract amount / period / counterparty…)
      that machines read easily. Label-value structure gets cited over prose blocks
- [ ] **Primary-source signals**: the page states it's based on official sources
      (regulatory filings etc.) + links the originals alongside
- [ ] **Freshness**: after an event (filing, announcement), the page that goes up fastest
      takes the citation — build a minute-level pipeline if you can
- [ ] **Mobile optimization**: Naver is mobile-first. The key facts must be visible on the
      first mobile screen
- [ ] Verify: search target keywords in the Naver app and actually confirm & record the
      AI Briefing source chips

## 3. The blog two-track (inside / outside)

The peculiarity of the Naver ecosystem: Naver favors content *inside* its own platform,
while accurate data must live on *your own domain*. **The answer is a two-track:**

- **inside** — a brand blog on Naver: builds trust and dwell time inside the ecosystem.
  What ranks in search and Smart Blocks is often the blog post
- **outside** — your own domain: the ledger of facts. What AI Briefing ultimately cites
  is the structured data page
- Link naturally from blog posts to your domain's data pages — never link-spam

## 4. Don't (Naver is especially sensitive)

- ❌ **Automated** mutual-neighbor/comment exchange schemes — the spam filter's primary
      target; getting caught means low-quality classification (search demotion) for the
      blog. If Naver is your top channel, that's gambling with the channel itself
- ❌ Mass-repeating identical phrases (comments, posts) — a spam signal in itself
- ❌ Frequent edit-delete cycles after publishing — erodes the document trust score

## 5. Measurement

- Snapshot webmaster impressions/clicks weekly (no API — manual or self-collected)
- Check the weekend-dip pattern: for weekday-natured topics (B2B, finance), impressions
  dropping on weekends is normal — that pattern is evidence of real demand
