Brand Palette Library

Owns yellow among banks, with black as its partner colour.

commbank.com.au · measured 2026-10-01

Owns orange, ING's global colour, against banking blue.

ing.com.tr · measured 2026-10-01

Owns red in a category dominated by blue; one of the clearest red banking identities.

santander.co.uk · measured 2026-10-01

Owns green in banking, distinct from the blue majority.

td.com · measured 2026-10-01

Differentiates from banking blue with red and gold, a heritage colour pair it has used for decades.

wellsfargo.com · measured 2026-10-01

Uses red, the second banking code in Turkey after navy.

akbank.com · measured 2026-10-01

Conforms to the banking navy code with a red accent from its flag-derived mark.

bankofamerica.com · measured 2026-10-01

Conforms to the banking blue code with a bright mid blue.

barclays.co.uk · measured 2026-10-01

Conforms to banking blue.

citi.com · measured 2026-10-01

Conforms to the Turkish banking navy-blue code.

denizbank.com · measured 2026-10-01

Conforms to the banking blue code with a strong royal blue.

deutsche-bank.de · measured 2026-10-01

Conforms to navy banking blue and adds the green inherited from the Garanti mark.

Role note: Navy primary with green accent confirmed on screenshot.

garantibbva.com.tr · measured 2026-10-01

Conforms to banking blue with an orange accent.

Role note: Blue primary with orange accent confirmed on screenshot.

halkbank.com.tr · measured 2026-10-01

Uses red from its hexagon mark against the banking blue norm.

hsbc.co.uk · measured 2026-10-01

Conforms to the banking blue code with a saturated mid blue.

chase.com · measured 2026-10-01

Uses green, the participation-banking colour in Turkey.

kuveytturk.com.tr · measured 2026-10-01

Differentiates with deep purple, an uncommon family among banks.

natwest.com · measured 2026-10-01

Owns green among Turkish banks.

Role note: TEB green confirmed in logo and buttons (promo modal open).

teb.com.tr · measured 2026-10-01

Owns yellow among Turkish banks, set against black.

Role note: Yellow bar and buttons confirmed on screenshot.

vakifbank.com.tr · measured 2026-10-01

Conforms to the navy banking code with a red secondary.

yapikredi.com.tr · measured 2026-10-01

Uses the red-and-white national palette common to Turkish state institutions.

ziraatbank.com.tr · measured 2026-10-01

Uses green with lime, close to Kuveyt Türk.

sekerbank.com.tr · measured 2026-10-01

Owns an electric green as a full-page ground.

cash.app · measured 2026-10-01

Owns hot coral in banking, the canonical challenger move against blue.

Role note: Hot-coral card and hero confirmed as the brand colour; navy type and buttons.

monzo.com · measured 2026-10-01

Owns purple in Latin American banking.

nubank.com.br · measured 2026-10-01

Owns a blurple with vivid gradients; a developer-finance code many copied.

stripe.com · measured 2026-10-01

Owns a bright lime green with a forest-green partner.

wise.com · measured 2026-10-01

Uses a bright green action colour on a dark hero, away from finance blue.

adyen.com · measured 2026-10-01

Uses orange-red actions, away from finance blue.

brex.com · measured 2026-10-01

A Turkish payments brand using a bright blue with a mint accent.

iyzico.com · measured 2026-10-01

Dark ground with a periwinkle blue, a premium-calm fintech palette.

mercury.com · measured 2026-10-01

A Turkish investing app using an indigo-blue on cool grey.

getmidas.com · measured 2026-10-01

Uses a dark teal on warm sand, a muted neobank palette.

n26.com · measured 2026-10-01

A Turkish payments brand using violet with teal.

param.com.tr · measured 2026-10-01

Conforms to finance blue with navy and mid blue.

Role note: Measured on the PayPal TR service-notice page; PayPal navy and blue confirmed.

paypal.com · measured 2026-10-01

Uses neon lime on black, an investing-app challenger palette.

robinhood.com · measured 2026-10-01

Uses aqua with purple, a challenger neobank palette.

starlingbank.com · measured 2026-10-01

Owns yellow with a navy partner in UK insurance.

Role note: Yellow buttons and bar as primary with navy accent confirmed.

aviva.co.uk · measured 2026-10-01

Owns hot pink in insurance, a deliberate break from category blue.

lemonade.com · measured 2026-10-01

Uses red, the second insurance code in Turkey.

aksigorta.com.tr · measured 2026-10-01

Conforms to insurance blue with an orange accent.

anadolusigorta.com.tr · measured 2026-10-01

Conforms to insurance blue with AXA's deep blue.

Role note: AXA blue (measured link colour, logo square) is the brand colour; the measured dark teal was a single content block.

axa.com · measured 2026-10-01

Uses red, the second insurance colour after blue, as a specialist insurer's signal.

hiscox.co.uk · measured 2026-10-01

Conforms to insurance blue with a deep navy.

metlife.com · measured 2026-10-01

Conforms to insurance blue with a calm mid blue.

progressive.com · measured 2026-10-01

Uses a deep red from the Japanese parent's mark.

sompo.com.tr · measured 2026-10-01

Conforms to insurance navy with a cyan accent.

Role note: Navy primary with cyan header bar as accent confirmed.

turkiyesigorta.com.tr · measured 2026-10-01

Owns orange on black; the brand name is the colour.

Role note: Orange primary on black header confirmed.

orange.fr · measured 2026-10-01

Owns magenta, a registered colour mark in telecom.

t-mobile.com · measured 2026-10-01

Owns magenta in German telecom.

telekom.de · measured 2026-10-01

Owns red in telecom.

vodafone.co.uk · measured 2026-10-01

Conforms to telecom blue.

att.com · measured 2026-10-01

Owns a violet-purple in UK telecom.

bt.com · measured 2026-10-01

Uses a deep teal with yellow, a distinct UK telecom palette.

ee.co.uk · measured 2026-10-01

Conforms to telecom blue.

o2.co.uk · measured 2026-10-01

Uses pink on black, a challenger telecom palette.

Role note: Pink primary and black hero cards confirmed.

three.co.uk · measured 2026-10-01

Uses navy with yellow, the Turkish telecom leader's palette.

Role note: Cookie overlay dimmed the page, so a grey was measured as ground; Turkcell navy and yellow confirmed on a white page.

turkcell.com.tr · measured 2026-10-01

Uses navy with cyan, conforming to telecom blue.

turktelekom.com.tr · measured 2026-10-01

Uses sky blue with indigo, conforming to telecom blue.

turksatkablo.com.tr · measured 2026-10-01

Uses red and black, the US telecom challenger palette.

Role note: Verizon red (logo, buttons, hero) is the brand colour; the measured yellow is a promo bar, kept as accent.

verizon.com · measured 2026-10-01

Uses Vodafone red, the global brand colour.

vodafone.com.tr · measured 2026-10-01

Uses a lime-yellow with navy, a greener take on the low-cost yellow action colour.

Role note: Lime primary with navy accent confirmed on screenshot.

airbaltic.com · measured 2026-10-01

Owns red in the airline category, carried from its kangaroo tail.

qantas.com · measured 2026-10-01

Pairs the airline navy code with a loud yellow action colour that signals low fares.

Role note: Yellow CTA as primary and navy header as accent confirmed; navy is the larger brand surface.

ryanair.com · measured 2026-10-01

Owns red with a purple partner, a challenger palette against airline blue.

virginatlantic.com · measured 2026-10-01

Uses black for the brand and teal for actions, away from the airline navy norm.

Role note: Teal CTA as primary with purple accent confirmed on a black header.

airnewzealand.com · measured 2026-10-01

Keeps airline blue for brand and actions alike, a navy and mid-blue pair.

Role note: Measured on the country-selector gate page; navy and blue match the brand.

finnair.com · measured 2026-10-01

A Turkish charter airline using a warm orange with a navy partner.

freebirdairlines.com · measured 2026-10-01

Keeps airline blue for brand and actions alike, in a deep pure blue.

jetblue.com · measured 2026-10-01

Uses the airline blue for the brand and a warm yellow for actions.

southwest.com · measured 2026-10-01

Uses the green and red of the Portuguese flag rather than airline blue.

Role note: Lime-green CTA as primary with TAP red accent confirmed.

flytap.com · measured 2026-10-01

Owns yellow among European airlines, the low-cost signal colour.

vueling.com · measured 2026-10-01

Yellow-orange action buttons on navy chrome; an owned marketplace colour pair.

Role note: Yellow buy/search buttons as primary confirmed; navy header is the accent surface.

amazon.com · measured 2026-10-01

Owns a deep teal in resale, away from marketplace orange.

Role note: Teal primary confirmed (country modal open).

vinted.com · measured 2026-10-01

Uses blue with yellow, the Indian marketplace palette.

Role note: Login modal over the page; Flipkart blue (measured link colour, header) is the brand colour; the measured lilac was a promo tile.

flipkart.com · measured 2026-10-01

A Turkish book and goods marketplace using dark navy with coral.

Role note: Navy logo colour as primary with coral accent confirmed.

idefix.com · measured 2026-10-01

Uses orange, the Turkish marketplace default shared with Trendyol and Hepsiburada.

kitapyurdu.com · measured 2026-10-01

A Turkish modest-fashion marketplace using orange with a sky-blue accent.

modanisa.com · measured 2026-10-01

Uses dark navy with a red-orange, the electronics-retail code.

Role note: Dark navy header is the brand surface; the measured light-blue primary was a menu fill; red-orange kept as accent.

newegg.com · measured 2026-10-01

Uses red with a blue secondary, the classic German retail palette.

Role note: OTTO red logo and sale buttons confirmed as primary; low measurement confidence.

otto.de · measured 2026-10-01

Owns purple in a marketplace category led by orange, yellow and blue.

rakuten.com · measured 2026-10-01

Pure monochrome, the fast-fashion marketplace code.

Role note: Monochrome UI: black header and type (TR service-notice banner shown).

shein.com · measured 2026-10-01

Owns a saturated orange, the bargain-marketplace signal colour.

Role note: Measured on the sign-in gate page; Temu orange confirmed.

temu.com · measured 2026-10-01

Monochrome UI with warm promo strips.

Role note: Black-and-white UI; the measured yellow and peach come from promo strips below the hero.

zappos.com · measured 2026-10-01

Owns a strong blue across sports retail.

Role note: Decathlon blue confirmed (geo modal open).

decathlon.com · measured 2026-10-01

Owns blue and yellow, the Swedish flag pair, as a retail identity.

Role note: Blue primary confirmed; IKEA yellow (logo) sampled from the screenshot as accent instead of a measured orange price tag.

ikea.com · measured 2026-10-01

Uses navy with red, the discounter flag palette.

Role note: Navy primary with red accent confirmed (store modal open).

aldi.us · measured 2026-10-01

Uses navy with red, the discounter flag palette.

aldi.co.uk · measured 2026-10-01

Uses red with navy, the Turkish discounter code.

bim.com.tr · measured 2026-10-01

Uses navy with burgundy, a classic home-textile palette.

englishhome.com · measured 2026-10-01

Uses orange, the DIY-retail code.

koctas.com.tr · measured 2026-10-01

Uses blue, yellow and red from its logo, the discounter flag palette.

lidl.de · measured 2026-10-01

A premium grocer using a muted grey monochrome, away from discounter red and yellow.

Role note: Monochrome grey UI confirmed; low measurement confidence.

macrocenter.com.tr · measured 2026-10-01

Black-and-white UI with campaign colour blocks.

Role note: Black-and-white UI with a berry campaign block as primary; M&S green is not on the page.

marksandspencer.com · measured 2026-10-01

Uses red with yellow, the electronics-discounter code.

mediamarkt.com.tr · measured 2026-10-01

Uses orange with a yellow accent, the leading Turkish grocery colour.

migros.com.tr · measured 2026-10-01

Uses navy and red, the conforming grocery palette.

Role note: Blue and red confirmed under a consent overlay; the blue is Bootstrap's default and the header navy.

mopas.com.tr · measured 2026-10-01

Uses navy with red, the electronics-retail code.

Role note: Navy logo and nav colour confirmed as primary with red accent.

vatanbilgisayar.com · measured 2026-10-01

Uses yellow with red, the loud discounter palette.

sokmarket.com.tr · measured 2026-10-01

Pure black-and-white UI with the swoosh doing the branding; the sportswear monochrome code.

Role note: Monochrome UI confirmed: near-black buttons and type on white (geo-redirected to Nike TR).

nike.com · measured 2026-10-01

Conforms to monochrome but warms it with a sand-coloured surface.

Role note: Warm-white and near-black UI (shipping modal open); the measured white primary was a button fill on photos.

allbirds.com · measured 2026-10-01

Conforms to the fast-fashion monochrome code with red sale accents.

Role note: Monochrome UI: black type and logo on white; the measured red was a sale label.

colins.com.tr · measured 2026-10-01

Conforms to the fast-fashion monochrome code.

Role note: Monochrome UI: near-black type on white; the measured white primary was a button fill on photos.

defacto.com.tr · measured 2026-10-01

Conforms to the fashion monochrome code with a warm off-white surface.

Role note: Monochrome UI (sign-up modal open); the measured red was a tiny sale badge.

everlane.com · measured 2026-10-01

Uses navy with a coral accent, the menswear tailoring code.

kigili.com · measured 2026-10-01

Conforms to the fast-fashion monochrome code; red appears only in sale imagery.

Role note: Monochrome UI confirmed: grey-black buttons on white, red only in sale imagery.

koton.com · measured 2026-10-01

Conforms to the fast-fashion monochrome code.

Role note: Monochrome UI: black type and buttons on white; the measured white primary was a button fill on photos.

shop.mango.com · measured 2026-10-01

Conforms to the premium-fashion monochrome code.

Role note: Monochrome UI: dark-grey type and logo; the measured green was a tiny badge.

network.com.tr · measured 2026-10-01

Conforms to the sportswear monochrome UI.

Role note: Monochrome UI: black navigation bar and type; the measured light-grey primary was a disabled control.

us.puma.com · measured 2026-10-01

Uses navy with red, a heritage sportswear palette rather than the monochrome default.

Role note: Navy primary with red accent confirmed (geo modal open).

reebok.com · measured 2026-10-01

A Turkish luxury house that conforms to the luxury monochrome code.

Role note: Monochrome UI confirmed: black type and logo on white.

vakko.com · measured 2026-10-01

A Turkish jeweller using a slate-and-white monochrome, inside the luxury code.

Role note: Monochrome slate-and-white UI; the measured blue primary was a newsletter-modal button.

altinbas.com · measured 2026-10-01

A Turkish jeweller using salmon pink, warmer than the luxury monochrome norm.

Role note: Salmon logo tile and top bar confirmed as primary; low measurement confidence.

atasay.com · measured 2026-10-01

Dark monochrome UI, the contemporary luxury code.

Role note: Dark monochrome UI confirmed: black ground, white type and buttons.

audemarspiguet.com · measured 2026-10-01

Grey-and-black monochrome, the jewellery-house default.

Role note: Grey-and-black monochrome UI confirmed; low measurement confidence.

chopard.com · measured 2026-10-01

Monochrome luxury UI that lets one campaign colour take over the wordmark.

Role note: Monochrome UI with a yellow campaign wordmark; low measurement confidence.

loewe.com · measured 2026-10-01

Uses its red logo colour sparingly on black, a heritage-watch variant of luxury monochrome.

Role note: Omega red logo and accents on a black hero confirmed.

omegawatches.com · measured 2026-10-01

Uses muted gold on photography, the classic luxury-watch code.

Role note: Patek gold accents on photography confirmed; low measurement confidence.

patek.com · measured 2026-10-01

All-black UI, the darkest version of the luxury monochrome code.

Role note: Black monochrome UI confirmed (country modal open).

tomfordfashion.com · measured 2026-10-01

Conforms to the luxury monochrome code; its signature red stays in product.

Role note: Monochrome UI confirmed (country modal over a campaign image).

valentino.com · measured 2026-10-01

Owns a deep burgundy close to black, a luxury reading of the beauty pink family.

charlottetilbury.com · measured 2026-10-01

Owns a pale clinical green in a pink-dominated beauty category.

Role note: Clinique pale green confirmed as the brand colour (promo bars); UI otherwise black on white.

clinique.com · measured 2026-10-01

Owns a pale millennial pink as accent on a black-and-white UI, the template many beauty startups followed.

Role note: Black-and-white UI with Glossier pink as the accent; the measured red primary was a tiny badge.

glossier.com · measured 2026-10-01

A Turkish beauty retailer that owns purple with a yellow accent, far from the pink norm.

gratis.com · measured 2026-10-01

Pure monochrome, a clinical-minimal stance against colourful beauty marketing.

Role note: Monochrome UI confirmed: black buttons and type on white.

theordinary.com · measured 2026-10-01

Uses dermatological navy blue, borrowing the healthcare code rather than beauty pink.

cerave.com · measured 2026-10-01

Black-and-white base with blue-purple accents, away from beauty pink.

Role note: Black hero and type with white buttons; the measured tan was a product swatch.

elfcosmetics.com · measured 2026-10-01

A Turkish direct-sales beauty brand with a monochrome UI and coral headlines.

Role note: Monochrome UI with coral campaign headlines; low measurement confidence.

farmasi.com.tr · measured 2026-10-01

Black-and-white base with saturated campaign pinks; conforms to beauty's pink accent code.

Role note: Pink primary is a seasonal campaign surface; UI otherwise black and white.

fentybeauty.com · measured 2026-10-01

Uses a mid pink, the conforming beauty choice in Turkey.

flormar.com.tr · measured 2026-10-01

Uses salmon and berry, inside beauty's warm pink family.

goldenrose.com.tr · measured 2026-10-01

Monochrome UI with campaign pinks, the fashion-led beauty code.

Role note: Monochrome UI with a pink campaign hero; low measurement confidence.

kikocosmetics.com · measured 2026-10-01

Uses black and white with gold accents, the mass-premium beauty code.

Role note: Region modal over a black-and-white UI with gold accents.

lorealparisusa.com · measured 2026-10-01

Conforms to the black-and-white beauty code; colour lives in product shades.

Role note: Black-and-white UI (region modal open); the measured tan was a product swatch.

maccosmetics.com · measured 2026-10-01

Uses a berry primary with peach accent, conforming to beauty's warm pink family.

rarebeauty.com · measured 2026-10-01

Uses a deep red, the drugstore retail code.

rossmann.com.tr · measured 2026-10-01

Combines hot pink and orange, the loud mass-retail beauty code.

Role note: Pink-red buttons and Ulta orange promo tiles confirmed.

ulta.com · measured 2026-10-01

Owns red so completely that its site barely needs it in the UI; imagery carries the red.

Role note: CSS is grey, white and black; Coca-Cola red appears only in imagery and was sampled from the screenshot (TR site).

coca-cola.com · measured 2026-10-01

Black-and-white heavy-metal styling in a category of bright drink colours.

Role note: Black-and-white UI; the purple is campaign photography and the measured tan a tiny label.

liquiddeath.com · measured 2026-10-01

Differentiates with black-and-white type and soft pastels in a warm, saturated food category.

Role note: Pastel pink and peach on a black-and-white UI confirmed.

oatly.com · measured 2026-10-01

Uses loud red and blue with hand-drawn type, an activist break from premium-chocolate brown and gold.

Role note: Red and blue confirmed on the country-selection page, a fully styled brand page.

tonyschocolonely.com · measured 2026-10-01

Uses a deep blue, the corporate face of a brewer.

anadoluefes.com · measured 2026-10-01

Uses a leaf green, the herbal-tea code.

dogadan.com.tr · measured 2026-10-01

Uses a warm yellow with orange, inside the warm food code.

Role note: Yellow primary with orange accent confirmed.

etietieti.com · measured 2026-10-01

Uses chocolate brown with gold, the premium-confectionery code.

Role note: Chocolate brown with gold accent confirmed (region modal open).

ferrero.com · measured 2026-10-01

Uses blue with a red accent, a cooler choice than most confectionery.

Role note: Blue primary with red accent confirmed (Haribo TR).

haribo.com · measured 2026-10-01

Owns a tomato red with a maroon partner.

Role note: Red header and hero surfaces are the brand colour; the measured maroon primary is the button colour, kept as accent.

heinz.com · measured 2026-10-01

Uses a leaf green, the natural-drinks code.

innocentdrinks.co.uk · measured 2026-10-01

Uses purple with green, from the Milka-and-Oreo portfolio rather than food red.

mondelezinternational.com · measured 2026-10-01

Pairs navy with a red logo colour, the energy-drink take on the warm food code.

Role note: Red logo colour as primary confirmed; the dominant navy surface is set as accent.

redbull.com · measured 2026-10-01

Uses dairy green with a sky-blue accent, the farm-fresh code.

sutas.com.tr · measured 2026-10-01

Uses red, the Turkish snack default.

tadim.com.tr · measured 2026-10-01

Uses red, the Turkish FMCG default.

torku.com.tr · measured 2026-10-01

Uses red, the dominant Turkish FMCG colour.

ulker.com.tr · measured 2026-10-01

Uses flame red-orange on cream, the warm quick-service code.

bk.com · measured 2026-10-01

Owns teal in delivery, away from the red of DoorDash and the orange of Just Eat.

deliveroo.co.uk · measured 2026-10-01

Owns green in a red-and-yellow food category.

starbucks.com · measured 2026-10-01

Uses lime on cream with dark green, the fresh-food alternative to red and yellow.

Role note: Lime CTA on cream with dark green type confirmed.

sweetgreen.com · measured 2026-10-01

Owns cyan blue in delivery, against the red and orange of rivals.

wolt.com · measured 2026-10-01

Uses red, the Turkish fast-food default.

Role note: Red header and logo confirmed as primary; low measurement confidence.

baydoner.com · measured 2026-10-01

Uses red with orange, the warm quick-service code.

burgerking.com.tr · measured 2026-10-01

Uses a chilli red with gold and brown, an earthy version of the warm food code.

Role note: Red order buttons and logo are the brand colour; the measured gold primary is a small label colour, kept as accent.

chipotle.com · measured 2026-10-01

Uses red with blue, the pizza-chain flag pair.

Role note: Measured on the country-selector page; Domino's blue and red confirmed.

dominos.com · measured 2026-10-01

Uses red on white, the classic burger code.

fiveguys.com · measured 2026-10-01

Uses orange, a warm quick-service colour.

hdiskender.com · measured 2026-10-01

Uses a petrol green with plum, close to the coffee-chain green of Starbucks.

kahvedunyasi.com · measured 2026-10-01

Uses red, the Turkish fast-food default.

komagene.com.tr · measured 2026-10-01

Uses navy, a cooler choice for an ice-cream and dessert chain.

mado.com.tr · measured 2026-10-01

Uses olive green with a coral accent, the bakery-cafe alternative to red.

panerabread.com · measured 2026-10-01

Uses a hot orange, inside the warm quick-service code.

Role note: Popeyes orange header and buttons confirmed (page still loading product tiles).

popeyes.com · measured 2026-10-01

Uses its burgundy star colour with a lime accent.

pret.co.uk · measured 2026-10-01

Uses red, the conforming warm food code.

Role note: CSS is black and white; the red of the logo badge was sampled from the screenshot.

simitsarayi.com · measured 2026-10-01

Uses maroon and yellow, inside the warm food code.

Role note: Maroon primary with yellow bar as accent confirmed (promo modal open).

tavukdunyasi.com · measured 2026-10-01

Uses red with a blue secondary, inside the warm quick-service code.

Role note: Wendy's red (logo, nav bar) is the brand colour; the measured blue is the order-button colour, kept as accent.

wendys.com · measured 2026-10-01

Owns orange in a blue SaaS category.

hubspot.com · measured 2026-10-01

Dark monochrome UI with almost no colour, the developer-tool premium code.

Role note: Monochrome dark UI: light-grey type and white pill buttons on near-black; the measured lime was a tiny status dot.

linear.app · measured 2026-10-01

Owns a cavendish yellow on dark peppercorn, a deliberate break from SaaS blue.

Role note: Mailchimp yellow on dark peppercorn and cream sections confirmed (survey modal open).

mailchimp.com · measured 2026-10-01

Owns aubergine in SaaS, away from the category blue.

slack.com · measured 2026-10-01

Uses dark navy buttons with a blue accent, a conforming SaaS palette.

Role note: Near-black navy buttons on white; the measured brick red was a single card.

airtable.com · measured 2026-10-01

Uses coral from its logo with pastel pink, away from SaaS blue.

Role note: Black CTAs on white; Asana coral (logo, measured accent) is the brand colour; pastel pink kept as accent.

asana.com · measured 2026-10-01

Conforms to the SaaS blue code.

atlassian.com · measured 2026-10-01

Owns purple among monitoring tools.

datadoghq.com · measured 2026-10-01

Conforms to SaaS blue with a saturated royal blue.

dropbox.com · measured 2026-10-01

Black-and-white UI with a multi-colour logo; the tool hands colour to its users.

Role note: Black-and-white UI with the multi-colour logo; the measured lilac primary was one illustration fill.

figma.com · measured 2026-10-01

Dark ground with a green action colour, the developer-platform code.

github.com · measured 2026-10-01

A Turkish e-commerce platform using an electric blue with a lime accent.

ikas.com · measured 2026-10-01

Uses an orange-red on dark heroes, away from SaaS blue.

Role note: Orange-red CTA on a dark hero confirmed; light warm ground below.

useinsider.com · measured 2026-10-01

Black-and-white with an orange accent, away from SaaS blue.

Role note: Black-and-white UI with the orange Fin accent; the measured blue primary was a tiny link.

intercom.com · measured 2026-10-01

Uses red, the Turkish corporate-software colour.

logo.com.tr · measured 2026-10-01

Uses blue actions with its yellow logo colour.

miro.com · measured 2026-10-01

Uses a violet-blue with pink, a playful version of SaaS blue.

monday.com · measured 2026-10-01

Conforms to SaaS blue for actions on a black-and-white base.

notion.com · measured 2026-10-01

A Turkish accounting SaaS using salmon-red with indigo, warmer than the blue norm.

parasut.com · measured 2026-10-01

Uses navy with green, a conforming SaaS palette.

Role note: Navy primary with green accent confirmed.

ticimax.com · measured 2026-10-01

Pure black-and-white, the developer-infrastructure monochrome code.

Role note: Monochrome UI: black buttons and logo on near-white; the measured blue was an off-screen status colour.

vercel.com · measured 2026-10-01

Differentiates with a lime-green CTA on white and dark-green sections.

Role note: Lime CTA on white and dark sections confirmed.

zendesk.com · measured 2026-10-01

Conforms to SaaS blue.

zoom.com · measured 2026-10-01

Differentiates with an acid-lime accent on a dark slate ground instead of the agency black-and-white default.

ideo.com · measured 2026-10-01

Breaks from agency monochrome with saturated electric blue plus an acid-yellow accent.

landor.com · measured 2026-10-01

Owns a single signature red as a full page ground, a rare move among monochrome agencies.

ogilvy.com · measured 2026-10-01

Conforms to the monochrome agency code but warms it with a brown-black ground instead of pure black.

Role note: Near-black ground with off-white type; monochrome by design.

wearecollins.com · measured 2026-10-01

Differentiates with hot magenta in an otherwise black-and-white agency category.

Role note: Magenta primary confirmed on screenshot (hero type and CTA).

hugeinc.com · measured 2026-10-01

Conforms to agency monochrome and lets bright photography supply colour.

Role note: Monochrome site: black ground and type; colour comes from photography.

instrument.com · measured 2026-10-01

Uses a saturated yellow on near-black, the one-loud-accent variant of the agency code.

Role note: Yellow primary on near-black confirmed on screenshot.

koto.studio · measured 2026-10-01

Pure black-and-white on a black ground; conforms to the agency monochrome code entirely.

Role note: Monochrome site on black: white type and buttons, no chromatic brand colour.

metalab.com · measured 2026-10-01

Conforms to the agency code of black-and-white type with colour left to the work shown.

Role note: Monochrome site: black type and rules on white; the measured white primary was a hidden button.

pentagram.com · measured 2026-10-01

Conforms to the agency code: black ground, white type, colour only in case-study imagery.

Role note: Black hero with white type; the measured tan primary came from a small image-card fill.

rga.com · measured 2026-10-01

A Turkish digital agency that adds a teal accent to the dark agency ground.

Role note: Teal primary on near-black confirmed on screenshot.

rabarba.com · measured 2026-10-01

Conforms to the black-and-white agency norm and lets client work carry all colour.

Role note: Black-and-white site; the measured grey was a Bootstrap default button colour.

wk.com · measured 2026-10-01

Uses a lemon-yellow accent over a white editorial page, a single loud colour against the monochrome agency norm.

wolffolins.com · measured 2026-10-01

Pairs plain white pages with a single strong red, a one-accent variant of the agency code.

Role note: Red primary confirmed on screenshot.

work.co · measured 2026-10-01

Owns a bright lime green in edtech, inseparable from its mascot.

duolingo.com · measured 2026-10-01

Conforms to the academic heritage code: crimson on white.

Role note: Measured primary was the grey page ground; Harvard crimson is the measured meta theme-color and the header crest.

harvard.edu · measured 2026-10-01

Uses indigo with an amber accent, close to the academic navy norm.

Role note: Indigo top bar as primary with amber CTA accent confirmed.

w3.bilkent.edu.tr · measured 2026-10-01

Uses a fresh green on a calm off-white page.

brilliant.org · measured 2026-10-01

Conforms to the edtech blue code.

coursera.org · measured 2026-10-01

Uses red-orange actions on a dark teal surface, warmer than edtech blue.

edx.org · measured 2026-10-01

Uses a petrol blue with a yellow accent, cooler than the red-heritage universities.

ethz.ch · measured 2026-10-01

Uses a black header with a red crest, inside the red-and-white Turkish academic code.

Role note: Black header with the red crest; the measured blue primary comes from buttons below the fold.

hacettepe.edu.tr · measured 2026-10-01

Uses red with navy, the conforming academic pair.

bilgi.edu.tr · measured 2026-10-01

Uses blue with a red accent, the engineering-university variant of the academic code.

itu.edu.tr · measured 2026-10-01

Uses a violet-blue with a yellow accent, the friendly edtech palette.

khanacademy.org · measured 2026-10-01

Conforms to the academic heritage code with a dark cardinal red.

Role note: MIT dark red header bar confirmed.

mit.edu · measured 2026-10-01

Conforms to the red-and-white academic code common in Turkish universities.

metu.edu.tr · measured 2026-10-01

Uses a deep navy, the conservative academic choice.

sabanciuniv.edu · measured 2026-10-01

Conforms to the academic heritage code: cardinal red on white.

stanford.edu · measured 2026-10-01

Departs from academic heritage colours with pink, teal and yellow campaign panels.

Role note: Pink, teal and yellow campaign panels confirmed; navy crest on white.

cam.ac.uk · measured 2026-10-01

Conforms to academic heritage with Yale blue on white.

Role note: White page with Yale blue confirmed; the measured dark ground was the footer and nav band.

yale.edu · measured 2026-10-01

Uses a magenta-maroon, a warmer take on the academic red.

ozyegin.edu.tr · measured 2026-10-01

Owns orange in pharma, where blue is the norm.

Role note: GSK orange confirmed (consent overlay dimmed the page).

gsk.com · measured 2026-10-01

Owns red in healthcare, where blue is the norm.

Role note: Red bands and logo confirmed as primary.

jnj.com · measured 2026-10-01

Conforms to the pharma blue code.

abdiibrahim.com.tr · measured 2026-10-01

Conforms to healthcare navy with a pink accent.

acibadem.com.tr · measured 2026-10-01

Uses mulberry with navy, a warm departure from pharma blue.

Role note: Mulberry primary with navy accent confirmed (consent overlay dimmed the page).

astrazeneca.com · measured 2026-10-01

Conforms to the healthcare blue code with a green secondary.

my.clevelandclinic.org · measured 2026-10-01

Uses orange with teal, warmer than the pharma blue code.

Role note: Eczacıbaşı orange buttons and logo confirmed; low measurement confidence.

eczacibasi.com.tr · measured 2026-10-01

Uses a deep red, inside the Turkish hospital-group red family.

florence.com.tr · measured 2026-10-01

Conforms to healthcare blue with a coral accent.

livhospital.com · measured 2026-10-01

Uses red, the second healthcare code in this sample (hospitals and pharmacies), instead of blue.

medicalpark.com.tr · measured 2026-10-01

Uses an orange-red accent on white, warmer than the pharma blue code.

Role note: Novartis orange accent bar as primary confirmed; UI otherwise black on white.

novartis.com · measured 2026-10-01

Conforms to the pharma blue code with a deep Apis blue.

novonordisk.com · measured 2026-10-01

Conforms to the pharma blue code with a red accent.

roche.com · measured 2026-10-01

Uses a vivid purple, away from pharma blue.

Role note: Sanofi purple confirmed in links and accents on a black-and-white page; low measurement confidence.

sanofi.com · measured 2026-10-01

Uses violet, the digital-health alternative to clinical blue.

teladochealth.com · measured 2026-10-01

Uses red, the US pharmacy-retail code shared with CVS.

walgreens.com · measured 2026-10-01

Differentiates from automotive monochrome with a warm yellow-orange action colour.

Role note: Yellow-orange CTA pill confirmed.

rivian.com · measured 2026-10-01

Owns an electric mint green in a monochrome automotive category.

Role note: Škoda electric green CTA confirmed.

skoda-auto.com · measured 2026-10-01

Conforms to the premium-automotive code: near-black ground, white type, no chromatic colour.

Role note: Monochrome dark site: near-black ground, white type and buttons.

audi.com · measured 2026-10-01

Conforms to the automotive monochrome UI with BMW blue reserved for actions.

Role note: Geo-redirected to BMW Türkiye; blue CTA confirmed.

bmw.com · measured 2026-10-01

A dark automotive UI with a petrol-teal primary from model tiles; copper stays in details.

Role note: Dark monochrome UI; the petrol-teal comes from model tiles (low confidence).

cupraofficial.com · measured 2026-10-01

Uses red, the Italian heritage colour, against the automotive monochrome norm.

fiat.com · measured 2026-10-01

Uses corporate Ford blue, the B2B face of the automotive category.

fordotosan.com.tr · measured 2026-10-01

Conforms to automotive restraint: navy logo colour on a white, photo-led page.

Role note: Hyundai navy confirmed in logo and links; hero is photography.

hyundai.com · measured 2026-10-01

Uses red, the warm industrial code shared with Otokar.

karsan.com.tr · measured 2026-10-01

Monochrome near-black UI, the automotive default since its 2021 rebrand.

Role note: Monochrome site; the measured white primary is the button text ground, the brand ink is Kia midnight black.

kia.com · measured 2026-10-01